Apex Consulting has conducted many market assessments in sectors such as retail and hospitality. Our work in this area often includes macroeconomic analyses, market segmentation, and competitive analyses. We are also expert in assessing the viability of the proposed project and of the proposed catchment area. We ensure that our findings are based on rigorous research that allows Apex to confidently offer you the best recommendations possible.
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Understanding where the best opportunities are in your market is key to maximizing success. In order to help you reach your goals, Apex Consulting can employ any of a number of market research methods based on your needs. We have expertise in market segmentation, conjoint analyses, focus groups, brand awareness studies, equity scans, and customer satisfaction and churn studies.
Beyond just administering the studies, we understand the whole process from beginning to end, from creating the surveys and studies to collating and analyzing the collected data. This ensures that, at each stage of the study, we are in the best position possible to understand the most important details, enabling us to deliver the most focused results possible.